Wellcome Supermarket tvc

[慳得一蚊得一蚊] this sentence repeated and repeated in the tvc. I am not so interested in this commerical. But it is really catch the thought of the housewifes. Price reduce is much attractive than other promotion gimmick, such as discount, prize stamp and marks saving etc...

The thing I have leant from it is try to thinking what the target audience's thought. If we can carch this point, the advertisement is nearly success.