2009年4月7日星期二

IG Parental Control

IG Parental Control






Children can learn many things on the Internet.
IG Parental Control.
Make the Internet a safe place.

Advertising Agency: Neogama/BBH, São Paulo, BrazilExecutive
Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Gustavo Lacerda
Digital Retouch: Alessandra Perez
Modelmaker: Zsa-Zsa Fantini


Point of View: I used ome time to understand this concept. Beacuse the toys make me little bit confuse. It likes the animals are going to put on their clothes. however, I think this concept will make the parents afraid and increase their purchasing desire.

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