“Explore. Just protect yourself.”
Agency: TBWA\Paris, France Executive
Creative Director: Erik Vervroegen
Creative Directors: Erik Vervroegen, Michel De Lauw
Copywriter: Xander Smith
Art Director: Jonathan Santana
Illustrator: James Jean
Account Supervisors: Anne Vincent, Veronique Fourniotakis
Point of view: The graphic of this print ad is fantastic but terrible. The idea is interesting too. But such kinds of print ad is difficult to show out in Hong Kong. We need to care about the culture of the area which the ad shows there. Otherwise, the advertisement will be critize by the society.
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