2009年3月21日星期六

homme Photos - Hedi Slimane

Hedi Slimane







Hedi Slimane is the past chief creative director of DIOR HOMME. His photographs are full of his fahion style, clear, smooth, black and white, peaceful but large energy behind. We can learn from his style and apply it on our designs.

2009年3月18日星期三

Downy - Natually Soft


Naturally soft.
Agency: Grey Kuala Lumpur
Executive Creative Director: David Sin
Art Director: Phoecus Lee, David Winston Foenander
Copywriter: Tan Jit Seng
I think it is necessary for me to introduce the concept of this print ad. The concept of it is very directly, clearly and outstanding.

2009年3月17日星期二

LEGO for adults

Lego for adults




Ad-Agency: DDB Germany
Agency: DDB Hamburg
Photographer: Jean-Yves Lemoigne
Executive Creative Director: Eric Shoeffler
Creative Director: Heiko Freyland
Art Direction: Michael Kittel
Copywriter: Jan Propach




Never think that LEGO can be for adults. It is successful to capture my eyes. It is because the LEGO make the nude figure looks like covered by mosaic. The concept is quite funny and meanigful.

2009年3月14日星期六

Dorophy Tang - 青花瓷上的BB

DOROPHY TANG





鄧卓越(DOROPHY TANG),香港土生土長產品設計師兼插畫師,先後於香港理工大學設計系完成設計文憑和產品設計榮譽學士課程。07年9月獲邀參加「100% DESIGN LONDON」,其畢業作品「COCOON STOOL」敲問環境污染和普遍設計質量下降的原因,在展覽中成為話題作品。每期為《MILK新潮流雙周刊》專欄所創作的《SHOPPING BABY》角色以誇張手法來說明現今人們對潮流的態度,已經演變成反映條件,活脫脫是未有思考能力的嬰兒竟然會對潮流消費產生極大渴望的詭異。近期的創作包括2008北京奧運紀念銅幣設計;2008北京傷殘奧運吉祥物的包裝及展架設計;監修HELLO KITTY COSMETICS的設計和國內發展創意提案;ADIDAS的collabo計劃。
I am very pound of her. She is just 24 years old. But she has many big jobs on hands. After Stella So, she proved that Chinese style painting has a large area of development. Outside the mainland China, foreign people are interested on it.
Besides, she studied product design at polyu before. But she can make these great illustrastions. This also shows that design is connective to every types of design, whatever advertising, graphic, products or packaging...

2009年3月7日星期六

Terry - Son of Bob

Terry Richardson
















Terry Richardson is an American famous photographer. He shotted for many big brands, such as Gucci, Miu Miu, Diesel, Tommy Hilfiger, Supreme, Hugo Boss, Sisley and Lee.

Richardson has also shot editorial photographs for a Vogue, I-D Magazine, The Face, GQ and Sports Illustrated.







Here are the fashion advertistments of Terry.















As we can see. sex, bold, brlight and reallity are the features of terry's photos. Even the people who don't like him would say his photos are porn with some fashion elements only, but his concept of photo shotting is persuasiveness for me. He says: [The main point is attract people eyes. Everyone turns over magazine rapidy, so you must create the images which can attract people stop and have a look. Boring is the worst thing in this planet. If you think that my works are porns, then you go to make love!]
What a creatice and brave photograpgher? He state out the main point of making print ad, creative, impressive!

2009年3月6日星期五

Agyness Deyn - Top model from UK

Agyness Deyn



I love Agyness. I love her style, her fashion and all her advertisements. She has the magic to present the concept of the products very well. Amazing!

2009年3月1日星期日

SWOT

Here is the information of SWOT


Strengths, Weaknesses, Opportunites and Threats (SWOT)

SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

In SWOT, strengths and weaknesses are internal factors.

S
A strength could be:
Your specialist marketing expertise.
A new, innovative product or service.
Location of your business.
Quality processes and procedures.
Any other aspect of your business that adds value to your product or service.


W
A weakness could be:
Lack of marketing expertise.
Undifferentiated products or services (i.e. in relation to your competitors).
Location of your business.
Poor quality goods or services.
Damaged reputation.

In SWOT, opportunities and threats are external factors.

O
An opportunity could be:
A developing market such as the Internet.
Mergers, joint ventures or strategic alliances.
Moving into new market segments that offer improved profits.
A new international market.
A market vacated by an ineffective competitor.

T
A threat could be:
A new competitor in your home market.
Price wars with competitors.
A competitor has a new, innovative product or service.
Competitors have superior access to channels of distribution.
Taxation is introduced on your product or service.


A word of caution, SWOT analysis can be very subjective. Do not rely on SWOT too much. Two people rarely come-up with the same final version of SWOT. TOWS analysis is extremely similar. It simply looks at the negative factors first in order to turn them into positive factors. So use SWOT as guide and not a prescription.


Simple rules for successful SWOT analysis.Be realistic about the strengths and weaknesses of your organization when conducting SWOT analysis. SWOT analysis should distinguish between where your organization is today, and where it could be in the future. SWOT should always be specific. Avoid grey areas. Always apply SWOT in relation to your competition i.e. better than or worse than your competition. Keep your SWOT short and simple. Avoid complexity and over analysis SWOT is subjective. Once key issues have been identified with your SWOT analysis, they feed into marketing objectives. SWOT can be used in conjunction with other tools for audit and analysis, such as PEST analysis and Porter's Five-Forces analysis. So SWOT is a very popular tool with marketing students because it is quick and easy to learn. During the SWOT exercise, list factors in the relevant boxes. It's that simple. Below are some FREE examples of SWOT analysis - click to go straight to them