Yahoo! China

020209



As everybody know, baidu(百度) is the strongest competitor of Yahoo! China.
Let see what advertising clips did Yahoo! China done to "fight" baidu.



張紀中的yahoo广告






馮小剛的yahoo广告




In 2006, Yahoo! China invited 3 famous directors of China (張紀中, 馮小剛, 陳凱歌) to produce 3 short movie advetisements. The videoes above are just 2 of them.

The most attractive selling point is not the short movies neither the directors. It is the competition behind these movies.









Before making those short movies, Yahoo! China held a casting competition. The 3 directors and the famous actors be the judges. Audiences can vote in the internet also. The winners would become the main character of the short movies and sign to the famous star agency( 華誼兄弟公司) in China.

China is a big market. It is a difficult task to let that much people know the brand. This competition attracted over 30000 people to join. With the participation of the fans of the competitors, directors, famous judges and the audiences from the internet, this competition succeed to make a big "noise" in China.

The return of this kind of advertisment is a long-term.After few years, if the winners become famous, the people will interest in her past and know that: Oh,,She have started her career since a YAHOO! competition.At least I'm one of those people...