海洋公園哈囉喂禁播廣告片60秒完全版
plzdon't see it alone at night.
It 's really scare, but interesting.
Super Marketing面世
5 年前
2009年2月25日星期三
2009年2月13日星期五
2009年2月3日星期二
2009年2月2日星期一
Yahoo! China
020209
As everybody know, baidu(百度) is the strongest competitor of Yahoo! China.
Let see what advertising clips did Yahoo! China done to "fight" baidu.
張紀中的yahoo广告
馮小剛的yahoo广告
In 2006, Yahoo! China invited 3 famous directors of China (張紀中, 馮小剛, 陳凱歌) to produce 3 short movie advetisements. The videoes above are just 2 of them.
The most attractive selling point is not the short movies neither the directors. It is the competition behind these movies.
Before making those short movies, Yahoo! China held a casting competition. The 3 directors and the famous actors be the judges. Audiences can vote in the internet also. The winners would become the main character of the short movies and sign to the famous star agency( 華誼兄弟公司) in China.
China is a big market. It is a difficult task to let that much people know the brand. This competition attracted over 30000 people to join. With the participation of the fans of the competitors, directors, famous judges and the audiences from the internet, this competition succeed to make a big "noise" in China.
The return of this kind of advertisment is a long-term.After few years, if the winners become famous, the people will interest in her past and know that: Oh,,She have started her career since a YAHOO! competition.At least I'm one of those people...
As everybody know, baidu(百度) is the strongest competitor of Yahoo! China.
Let see what advertising clips did Yahoo! China done to "fight" baidu.
張紀中的yahoo广告
馮小剛的yahoo广告
In 2006, Yahoo! China invited 3 famous directors of China (張紀中, 馮小剛, 陳凱歌) to produce 3 short movie advetisements. The videoes above are just 2 of them.
The most attractive selling point is not the short movies neither the directors. It is the competition behind these movies.
Before making those short movies, Yahoo! China held a casting competition. The 3 directors and the famous actors be the judges. Audiences can vote in the internet also. The winners would become the main character of the short movies and sign to the famous star agency( 華誼兄弟公司) in China.
China is a big market. It is a difficult task to let that much people know the brand. This competition attracted over 30000 people to join. With the participation of the fans of the competitors, directors, famous judges and the audiences from the internet, this competition succeed to make a big "noise" in China.
The return of this kind of advertisment is a long-term.After few years, if the winners become famous, the people will interest in her past and know that: Oh,,She have started her career since a YAHOO! competition.At least I'm one of those people...
Coca Cola DIY Christmas Tree - LED Throwies
020209
Coca Cola DIY Christmas Tree - LED Throwies
Personal View:
I think this outdoor campagin is really good.
1. Successful to make noise.
2. Match with the brand style.
3. Succeed to attract amount of target audience to participate the campaign.
4. It well used the hoilday atmosphere.
5. The metalic christmas tree is so beautiful!
p.s. unfortunately , at the end....
Coca Cola DIY Christmas Tree - LED Throwies
Personal View:
I think this outdoor campagin is really good.
1. Successful to make noise.
2. Match with the brand style.
3. Succeed to attract amount of target audience to participate the campaign.
4. It well used the hoilday atmosphere.
5. The metalic christmas tree is so beautiful!
p.s. unfortunately , at the end....
2009年1月28日星期三
citi bank網上廣告
280109
我發現了麥玲玲竟亮相於財務公司的網上廣告中‧
我個人覺得這個crossover蠻有趣的‧
新年到了‧各式其式的賀年廣告相繼出爐‧
除了傳統恭喜你發財那類廣告‧
我發現了麥玲玲竟亮相於財務公司的網上廣告中‧
借貸和星相命理本是兩回事‧
但這間財務公司卻看中客戶的心理‧
十之八九借錢的人都是覺得自己運滯‧
財運不好才需要借錢‧
尤其是新年時節‧
當然不想由年頭黑到年尾‧
於是就出現麥玲玲教人轉運的廣告‧
表面教人轉轉運‧
實際是表達一個訊息‧
[新年放膽來光顧我們公司吧‧
待到運勢好轉時‧便有錢清還了‧]
待到運勢好轉時‧便有錢清還了‧]
而麥玲玲本身就已經是一個brand‧
一出現就教人如何趨吉避凶‧
形象如幸運星般‧
易加強廣告說服力‧
我個人覺得這個crossover蠻有趣的‧
儘管平時不迷信‧當一個人卡數纏身時‧
特別容易相信術士之言‧
[借庫開年‧還清卡數‧]
這slogan很是吸引‧
這個crossover不只宣傳‧
也可為財務公司帶來正面的形象‧
2009年1月20日星期二
純黑廣告
200109
相信很多讀廣告的同學們都跟我一樣‧
曾有這個想法‧
市面上的廣告五花八門‧
乾脆將全版print ad或billboard塗上白色或者黑色‧
簡單直接的方法或許最能吸引consumer的注意‧
終於‧我前幾天在地鐵站內發現了這燈箱廣告‧
畫面全黑‧
左下角幾有行白色字‧
寫上公司‧產品名稱‧和紙料名稱‧
產品是絲質印刷‧
我很高興亦很佩服廣告公司和客戶的勇氣‧
可是就我觀察‧
這燈箱廣告不太能夠吸引途人的留意‧
原因推測如下‧
1‧廣告主題不明顯‧是sell墨水靚?‧還是印刷技術好?‧抑或是紙料一流?‧不清楚‧
2‧如相中示‧燈箱嚴重反光‧難以細看列印質數‧
3‧地鐵站經過的人十之八九都非常匆忙‧尤其是廣告的target audiences是廣告agency‧PR agency和政府機構‧那幾行白色字不算突出‧能夠吸引他們一瞥繼而駐足細看嗎?‧這問題成疑‧
4‧黑色與品牌形像和性格無關‧
如果只加句slogan和公司名稱‧
再改改字型‧大小和位置‧
或改黑色背景為其他顏色‧
例如珍珠色‧金色‧
效果會不會好一點呢‧
相信很多讀廣告的同學們都跟我一樣‧
曾有這個想法‧
市面上的廣告五花八門‧
乾脆將全版print ad或billboard塗上白色或者黑色‧
簡單直接的方法或許最能吸引consumer的注意‧
終於‧我前幾天在地鐵站內發現了這燈箱廣告‧
畫面全黑‧
左下角幾有行白色字‧
寫上公司‧產品名稱‧和紙料名稱‧
產品是絲質印刷‧
我很高興亦很佩服廣告公司和客戶的勇氣‧
可是就我觀察‧
這燈箱廣告不太能夠吸引途人的留意‧
原因推測如下‧
1‧廣告主題不明顯‧是sell墨水靚?‧還是印刷技術好?‧抑或是紙料一流?‧不清楚‧
2‧如相中示‧燈箱嚴重反光‧難以細看列印質數‧
3‧地鐵站經過的人十之八九都非常匆忙‧尤其是廣告的target audiences是廣告agency‧PR agency和政府機構‧那幾行白色字不算突出‧能夠吸引他們一瞥繼而駐足細看嗎?‧這問題成疑‧
4‧黑色與品牌形像和性格無關‧
如果只加句slogan和公司名稱‧
再改改字型‧大小和位置‧
或改黑色背景為其他顏色‧
例如珍珠色‧金色‧
效果會不會好一點呢‧
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